I’ve been asked a number of times about how to develop and maintain effective content for church blogs.

Although there’s a number of very simple and pragmatic strategies that can get a ministry started they all exist in light of the “multi-authoring” strategy.

What I am suggesting is that if it is possible the ministry or church should have multiple contributors, multiple authors.

You can probably think of enough reasons why this should be your strategy, but here are 10 Reasons that I’ve come up with:

1. Idea Generation – Content needs stuff and ideas to be written about. A good blog doesn’t run out of content. Good bloggers behind the blog don’t run out of ideas. But we’re human, so the more the merrier here!

2. Editing is Nice – Although I’ve argued heavily about the need to just simply hit the “publish” button, you should always do some editing. Proof reading is one result of multiple authors. You can even establish “roles” and responsibilities. Quite nice.

3. Perspective – Having a different perspective gives the blog “life.” These add color and depth to your blog. Keeps it interesting. People like hearing from more than one perspective.

4. Variety – To go along with perspective, people like hearing about different “stuff.” Perhaps not all of the bloggers on the team like the same stuff. See? Let the passion speak for itself.

5. Accountability – This is helpful because it establishes a framework for blogging, keeping people on schedule and on time.

6. Motivation – Having others help you blog keeps you motivated. Period.

7. Another Look – If you’re not “sure” if you should publish a post (the content might be controversial) it’s good to have a sounding board. Having others there on your team gives you the opportunity to do just that.

8. Work Load – Obviously the more you have the “less” work you have to do. But, again, you can establish roles and responsibilities for individual staff members. For example, you may have one or two just dedicate themselves to research for the posts.

9. Authority – The more people who are authoring can provide that rounded-feeling of authority and expertise.

10. It Just Works – The best blogs out there are authored by multiple people. Period.

Do you have any additional thoughts?