Selling the “experience” as a few have called it.

I’ve heard it before but I haven’t considered it in the ministry context until this morning as I sat down and began developing a “marketing” plan for another ministry initiative. This long-winded and exhaustive blurb helped a bit, but not much.

As blogs become more and more of an “experience” and less of a platform for one-way-diatribes, it’s changing the way we communicate “products” and “services.” The trusted blog persona can sway thousands of followers and readers and provide a more healthy and robust ROI than a million dollar campaign.

How, from your perspective, is this evolution changing the way we “advertise” ministry and things of the “spiritual?”

From one personal vantage point I see two things: It is the closest thing to authentic relational-selling that I’ve ever done and the return, for me and the community at large, is much more tangible.

Are you or your ministry appropriately leveraging the “experience” in a healthy marketing strategy or are have you yet to catch the bus?

[Picture of FilepeArte]