Strategy
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Barna and Correcting Big Digital Mistakes

Posted by John Saddington on Aug 10, 2009

barna

Received this in an email from The Barna Group admitting a serious error in their latest graph and study.

Gave me a good chuckle today; honest mistake really, but made me think about how one goes about correcting mistakes in the digital world. Are emails still the best way to admit a mistake and/or share a correction? Are there better means?

Another random food-for-thought post for your Monday afternoon.

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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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8 Responses to “Barna and Correcting Big Digital Mistakes”

  1. stephenbateman
    Monday, August 10, 2009 at 11:11 pm

    ha I'd hate to be that guy.

    But really it happens to everybody. Darn goofs.

    Reply
  2. Jim
    Tuesday, August 11, 2009 at 2:31 am

    bad move and hopefully their desk not moved closer to the unemployment office

    Reply
  3. friar_don
    Tuesday, August 11, 2009 at 12:27 pm

    Too bad they did not correct the mistake that was Pagan Christianity. That book was awful.

    Reply
    • human3rror
      Tuesday, August 11, 2009 at 2:54 pm

      eh? hmm.

      Reply
      • friar_don
        Tuesday, August 11, 2009 at 2:58 pm

        Barna co-wrote a book with Frank Viola called Pagan Christianity which
        was filled with proof-texting and errant historical accounts. It was
        worse than wikipedia falsifications. I was making a crack that he
        should first correct his errors in his book before worrying about bad
        polling. Just a (bad) joke.

        Reply
  4. markalves
    Wednesday, August 12, 2009 at 2:30 am

    If your mistake took place in an email then a follow-up email is a good way to announce the correction. "Oops" messages tend to have better open rates due to the rubbernecking effect.

    Reply