A friend happened to pass this by me the other day and after a couple clicks, I liked what I saw (which is telling, because if it doesn’t grab me, I’m not staying).  I even took it one step further and went the their sign-up process (painless, but nothing special).

What grabbed me though was the extremely tight look’n'feel and the content display… I like their simple and streamlined look.  And the organizational pages were well created and styled appropriately.

The profile page was also clean and simple to understand.

Oh, and did I mention that the concept was kick butt too?  Change.org is a blog network built around social issues, like genocide, women’s rights, poverty, social entrepreneurship, and homelessness.  It appears that each cause is handled by one or more individuals that is extremely passionate about the topic (and probably knowledgeable as well) which can really grab your already-short attention span.

Perhaps it’s a fitting time for something like this to pop up?  As the founder, Ben Rattray says:

“The surging interest in social causes and civic participation we see across the country has the potential to transform the way we address social problems, but too often there is a disconnect between that interest and outlets for action. The internet offers the unique potential for bridging this gap, and I think one of its biggest achievements will be to serve as a platform for empowering broad-based social change. With today’s launch, we’re one step closer to making that happen.”

I couldn’t agree more with the “bridging the gap” idea.  Biggest achievement…? Maybe.  But certainly one step closer.  I think the mantra he’s got going here is something very close to my heart, and should be what keeps us going to drive for ingenuity and innovation for using web tech for the Kingdom.

Some great screenshots here.