Google, Strategy, Web Tools
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ChurchCrunch is Chilling with the Arabs – Thanks BackType

Posted by John Saddington on Dec 20, 2008

There are a number of great resources out there (free!) that can help you stay on top of your brand, especially your personal one and your organizational/ministry one as well.

I’ve mentioned how amazingly sweet and cool Google Alerts are, and if you don’t have those running (or at least someone monitoring effectively) for your ministry, you’re missing out.

Backtype is another such service, but it focuses on the comments that people are making about you and your brand.  I’ve hesitated to post anything at first since I didn’t think the service was that great when they first released… but obviously since I’m blogging about it now, the service has gotten better.

And it has.

It now has alerts that pretty much act the same way as Google Alerts but for comments.  And what you can find is pretty “interesting”.

backtype_alerts

For example, setting it up for the first go-round revealed that a website called ArabCrunch.com (and IslamCrunch.com … ugh…) made a comment about itself and ChurchCrunch.com.  This is not necessarily the relationship that I have dreamed of, but, it was better that I be aware of these comparisons for my own knowledge than be in the dark.

There have been some other interesting finds as well.

If you care about your ministry brand and the conversations that are and will take place surrounding them… you better get prepped.

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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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16 Responses to “ChurchCrunch is Chilling with the Arabs – Thanks BackType”

  1. Leo Wurschmidt
    Saturday, December 20, 2008 at 3:54 am

    I was actually planning on blogging about Google Alerts next week. Good timing. :)

    I will have to look into BackType and check it out.

    Keeping an eye on your online rep is so valuable. Every business and ministry needs to at least sign up for these services. They are free and so helpful. It is a waste to not utilize them.

    Reply
    • human3rror
      Saturday, December 20, 2008 at 4:02 am

      google alerts is freakin' awesome.

      Reply
      • Leo Wurschmidt
        Saturday, December 20, 2008 at 4:05 am

        You are not kidding! Incredible, incredible.

        Reply
        • human3rror
          Sunday, December 21, 2008 at 2:18 am

          marketing would rock this.

          Reply
  2. Leo Wurschmidt
    Saturday, December 20, 2008 at 3:55 am

    It sounds like you should probably get ChristianityCrunch.com before it is taken. :)

    Reply
  3. dewde
    Saturday, December 20, 2008 at 6:10 am

    Boo hoo. Someone stole your stolen name.

    peace|dewde

    Reply
  4. Mikael Pittam
    Thursday, February 12, 2009 at 12:17 am

    Ugh? Why "ugh"? As a former Christian, I am appalled at this type of disrespect. In our church, we were never taught to disrespect anyone based on size, color, creed, wealth bracket or which web 2.0 commenting system they use. Another day to say "hallelujah" for finding Islam and tranquility.

    Reply
  5. human3rror
    Thursday, February 12, 2009 at 12:30 am

    mikael,

    you are right. my apologies. that was disrespectful, at best. the point was more about "backtype" and their service than anything else.

    john

    Reply
  6. Mikael Pittam
    Thursday, February 12, 2009 at 12:50 am

    Hi John, thanks for your comment. I really appreciate it. Keep up the great work!

    Reply
  7. Christopher Golda
    Thursday, February 12, 2009 at 1:30 am

    Thanks for the kind words, John.

    We've really been focused on improving our coverage, for both blogs and other services — so we're glad it's paying off.

    Reply

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