Strategy

Crafting Your Blog Experience Based on Time, Readership, and Culture

Posted by John Saddington on Jun 15, 2009

churchcruch_30days

As a content creator and a blogger you’re going to want to craft the best user experience imaginable, from the design and presentation, to the content, strategic links, and additional supporting material. Everything counts and everything matters.

But one of the most important parts of enhancing the experience for your users and readers is to appreciate and take advantage of their reading habits and the culture that they are beginning to develop in and around your blog.

One of the things I’ve been studying more is the specific time that my readers are consuming my blog content. One way I do this is to boot up my Google Reader and to look at the “Show Details” link on the right.

Read more strategy and thoughts after the jump:

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How do you go about doing this? First, subscribe to your own blog in Google Reader. Second thing to do is to just simply wait, because you’re going to have to see how the data pans out over time.

That’s why I haven’t spent too much time (none, actually) doing much research on this because I just didn’t have enough data to gain a competent understanding. As the 1st Anniversary of ChurchCrunch gets closer, the data becomes more consistent and readership becomes predictable.

churchcrunch_time

So, what have I learned?

  • For my readership, having new and fresh content ready by Noon each day is very important. I have the highest readership and traffic through the lunch period (plus/minus an hour).
  • Tues/Wed/Thurs is historically the best day for readership. I get the most clickthroughs, the most traffic, and the most comments.
  • Sunday is the “worst” day. There’s enough reason behind this, but it’s also a part of my greater posting strategy.
  • There is definitely and ebb-and-flow of traffic, and patterns have obviously been created by myself and the culture of the blog through readership.

So, what can I do with this data?

  • Compare it with other blogs within the scope of my industry, expertise, and content coverage. This is perhaps one of the most important things, to not only make sure that you’re “tracking” with the best, but also as a way to help you “differentiate” yourself from the crowd.
  • Make sure that my “best” content is locked and loaded for the days when I can expect high-gain and readership.
  • Experiment with different “types” of posts throughout the week and research how the results and responses are to it.
  • Continue to make sure that my content and frequency is matching the apparent need and readership.
  • Understand the “whys” behind readership, the numbers, and timing for better content coverage.
  • Figure out the “gaps.” Is there any area that I’m missing in terms of expansion to cover times associated?
  • Craft a better experience, period. Figure out ways to “appreciate” your readers even better. Thank them.

How are you crafting your blogging with the culture that’s already being created? What more can you do with this great information provided?

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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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2 Responses to “Crafting Your Blog Experience Based on Time, Readership, and Culture”

  1. wow, you're just in a completely different echelon of blogdom… i guess that's why we come to you.