SEO & Search, Web Tools
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Does Your Ministry Honestly Invest in Managing Your SERPS?

Posted by John Saddington on Feb 3, 2010

Does your ministry actively invest in the management and study of your SERPS (Search Engine Page Results)?

A conversation recently with a executive pastor would conclude that the vast majority do not. Unfortunately for this ministry, they began to manage their SERPS after they discovered that they were de-listed after apparently being wrongly labeled as promoting “dangerous” material.

Hah.

Of course, this is not the best time to actively engage (and understand) these issues.

So, be honest. How many of you really invest some time in managing your SERPS for your ministry and/or non-profit?

Open up.

[If you’re interested in learning more about “when” a page might be de-listed, check this interesting article.

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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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5 Responses to “Does Your Ministry Honestly Invest in Managing Your SERPS?”

  1. Paul Steinbrueck
    Wednesday, February 3, 2010 at 7:48 am

    One of our search marketing clients recently got delisted by Google after their server got hacked & the perpetrator put up fraudulent pages under their domain name. They lost 40% of their traffic. Fortunately, we were able to get them relisted within a couple weeks & their rankings are back where they were.

    But my experience is delisting is pretty rare. The bigger issue is that most ministries don’t actively invest in their search rankings to begin with. Most ministry leaders either don’t realize the importance of search rankings don’t understand their search rankings (think ranking #1 for the name of their ministry means they’re doing well), or think they can do their own SEO (but put it on the back burner and never do it).

    Reply
    • John Saddington
      Wednesday, February 3, 2010 at 7:52 am

      wow. that’s great that they recovered… and i DEFINITELY agree with you that the bigger issue is that most ministries don’t even know what it is.

      Reply
      • Paul Steinbrueck
        Wednesday, February 3, 2010 at 8:05 am

        John, off topic I know, but how are you doing today? I presume your out of the hospital?

        Reply
        • John Saddington
          Wednesday, February 3, 2010 at 8:09 am

          Paul, bro, thanks so much for asking! i’m feeling much better… on steroids and antibiotics, so that could be it..

          but seriously, thanks. i really apprecaite it.

          Reply

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