Interested in being more effective and relevant in the digital space for your ministry or organization?  Perhaps you should do some “research“.

“Not enough time!” you say?  Thank goodness for the internet and the guys over at Forrestor Research.  They’ve released their Social Technographics Tool into the wild and I would highly recommend you check it out and at least try to act like you know your target audience.

Take it for a spin and get to know the social demographics.  If you need more background into what each one of these actually means, then you should probably read this too.  Cheers for “due diligence”.