Marketing, Social Media & Networking, Strategy
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How To Build The ‘Groundswell’

Posted by John Saddington on Mar 4, 2009

thegroundswell

[Image from Mick Ø]

Everyone wants to build the groundswell around their blog, social media strategy and/or initiative, marketing campaign, or their programmatic buzz blitz. People spend tons of money, man hours, and “strategy sessions” to map out their roadmap to success.

That’s good and all. I’m all for it. Especially in ministry, we should be wise and think long term. We should have a plan and a strategy and metrics for success.

But let me clue you in to the secret of creating the “groundswell” that I have seen work time and time and time again, especially in light of this new social economy:

Start. Just do it. Begin.

  • Buzz it!
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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

Leave a Reply

7 Responses to “How To Build The ‘Groundswell’”

  1. Ancoti
    Wednesday, March 4, 2009 at 1:10 pm

    Just do it. That was someone's ad campaign, wasn't it? But how true. A journey of 1000 miles starts with a single step.

    Reply
  2. Johnny Leckie
    Wednesday, March 4, 2009 at 2:49 pm

    Haha! Great kick in the pants for the watchers and waiters among us!

    ….Um, which would include me.

    Reply
    • Daniel_Berman
      Wednesday, March 4, 2009 at 3:46 pm

      My wife keeps encouraging me to push forward, wonderful woman she is!

      Reply
  3. Daniel_Berman
    Wednesday, March 4, 2009 at 3:45 pm

    Four word summary: Get Over Analysis Paralysis

    Four word agreement: Once Begun, Revise It

    Four word question: How do I know?

    Reply
  4. Phillip Gibb
    Thursday, March 5, 2009 at 6:19 am

    just doing it :-)
    but just can't help worrying about it
    scouring for tools all the time.
    hmmmm

    Reply

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