An obviously useful tool, RockinSEO.com is a free keyword tracking and SEO tool that you can use to gauge how well you stack with keyword results and your direct competition (if you have any).

It’ll compare Google, Yahoo, and the new Bing for you. That’s good stuff.

How else are you tracking your relative effectiveness in terms of keywords and organize SEO traffic?

I suppose for many the question might be “Do you even care?” I know for myself that I didn’t care for a very long time. It was interesting to note the significant change in traffic generation when I actually cared.

***UPDATE***

If you use this registration key human3rockin you’ll get 50 free keywords instead of 20!