There was a great article a few days ago from Social Media Today about having multiple staff man one Twitter account.

Sounded like a brilliant idea to me, and follows along the same line and vein that has created many of the successful multiple-author blogs these days.

What was nice was some outlined tips on how one business navigated this particular strategy and how they managed the ins and outs:

[F]or starters, we want to make it clear that the profile is staffed by a team — even going to far as to change the display name to “Client.com Team.” Additionally, we’ll change the brief bio section to say something to this effect:

Info about Client.com and [the subjects dear to their hearts], from @[ClientCEO], @albertmaruggi and @mjkeliher.

We’ll also make a habit out of signing our tweets with our first name or our initials, so people will know who wrote each one. For example, my tweets might look like this:

Client: Client.com is looking for usability testers. If anyone in the Twin Cities area is interested, let us know. -MJK

A simple ministry application from this type of nomenclature might look like this for the bio section:

Info about Ministry [ and any other great bio-info ], from @MinistryName, @TwitterTeamMember1, @TwitterTeamMember2, @TwitterTeamMember3, etc…

And then, consistently signing the tweets like they did for their clients would be nice as well:

From: [Ministry] is having their Fall Festival this week and wanted to make sure YOU were there! – [ Initials here or @TwitterTeamMember[#] ]

Brilliant!