360i recently released this great PDF that’s definitely worth browsing through for your ministry and church’s initiatives into the online space. This would be a great activity for your team lead or team to review and go through together.

You can download it directly here. I personally think the sports-metaphors really work.

Some key steps outlined in the document:

• Actively listen and observe before getting started
• Establish clear objectives and success metrics
• Evaluate opportunities through your unique strategic lens
• Create a unifying concept or theme
• Construct your social marketing architecture
• Aggregate and/or build social media assets
• Develop a plan for monitoring and responding to consumer discussions
• Roll out an integrated earned and paid media promotional plan
• Nurture your fans and community
• Measure against objectives and optimize continuously

Take it for a spin and let me know if you use it!