Strategy

Stop Innovating and Start Copying

Posted by John Saddington on May 27, 2009

copyingveges

Here’s some mind food for the day: Stop attempting to be so darn innovative and just start copying.

Seriously.

Today, instead of killing yourself by trying to be different with your online programs, initiatives, blogs, twitter, whatever… and trying to be uber-innovative, why not just see what the “best” are doing and just copy them?

They apparently are doing something that works.

Sometimes “success” isn’t the newest thing on the block that makes you a bajillion dollars but the consistent investment into something that works and that reaps a profit, perhaps small, every month.

[Image from RCrowley]

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John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCrunch.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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18 Responses to “Stop Innovating and Start Copying”

  1. Vance Havner talked about a man who said he would be "original or nothing" and ended up being both.

  2. Blog series' seem to work pretty well. I just finished my first one last week… I did not invent the blog series… I copied it. It was good… I got some good feedback.

    Copying FTW!!! :)

  3. Blog series' seem to work pretty well. I just finished my first one last week… I did not invent the 'blog series'… I copied it. All I invented was the topic and my words… It was good… I got some good feedback.

    Copying FTW!!! :)

  4. I prefer the bajillion dollars.

    peace|dewde

  5. There are over 17 million blogs. Ecclesiastes 1:9 is ringing in my ear. We may not be able to come up with "new" ideas, however, we are all given a unique voice in which to interpret and modify the ideas of others for the common good. Interpretation & modification: Isn't that where the best ideas and inventions really come from anyway?

    • Chris, great points. this is what i htink about all the time.

  6. I must confess, to beating myself up about struggling to be innovative. Its a heck of a lot easier for me to identify the people who the innovators and begin following them. The question is what do you with what you have learned, share it?

    • yup. give it away. to what advantage, truly, do we have to just keep it?

  7. … i know you would.

  8. I need your theme and CSS files, kplzthx.

    But no, seriously. Don't you WANT to be the guy that found your fortune by inventing something new instead of copying someone else's idea? Ignore the fact that Bill Gates became rich by copying instead of inventing. ;)

    • ;) oh, the glory of it all!

  9. I agree…can i just copy you?

  10. PTL .. you finally said the unsayable … we've got way more tools and gadgets than we could ever need to aid in ministry. Let the corporate world absorb the bleeding edge costs and the mistakes. We just need to figure out a working method to using it all to make Jesus famous … That's what I'm focused on right now: practical application of practical applications. :)

  11. Badda Being

    Unless you can foresee the future, innovation happens behind your back. But urging people to copy — that's a good way to write your own future by herding people behind your innovation. Otherwise it's not an innovation at all but a failed speculation.

    In other words, the "best" are the best precisely because they're copied.

    • Cool spin here bro. I like it.

  12. Sadly, I think that is the basic strategy that was applied to Christian art for the last part of the 20th century. I've got to admit, I'm very pleased when I find innovators in that realm. You're certainly right in that innovation is not the goal. But, of course, neither is copying.

    • ah, good point adam. thanks.

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