Design, Strategy
Want More Donations? Design a Better Site.
Pretty simple and straightforward advice, right?
A better, more well-designed site that’s built strategically will naturally provide better avenues for giving, and perhaps provide more call-to-actions than one that is designed poorly.
But, we all knew that already, right?
A study done by ForeSee Results provides some ample evidence that help support the obvious. I’d print it out and hand it to your web department guru.
Some facts from a highly satisfied visitor to a nonprofit’s website is:
- 49% more likely to donate
- 38% more likely to volunteer
- 57% more likely to have a favorable overall impression of the organization
- 65% more likely to recommend the site to others
- 55% more likely to return to the site
Sounds pretty valuable to me, right?
Time for an upgrade.
Buzz it!
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10 Responses to “Want More Donations? Design a Better Site.”
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A Preview of Wordpress Standard Theme Version 2
Makes perfect sense to me. I wonder what the hurdle is for so many non-profits that continue to exist with ineffective websites? Cost? Naivete? Hassle?
all of the above i would think… doh!
What do you do if your web guru doesn't understand this concept?
you send them to churchcrunch for schooling… or beat them over the head with a bible. both work pretty well.
yea, it just frustrates me sometimes how some of this stuff is so simple, yet it isn't implemented at all. I'll try to recommend the site though.
you don't like bible-beatings?
Good stats…passing those on!
Message received already!!!
We're re-designing http://www.oursaviours.com soon. You just won't see any changes for awhile.
heads up… i'm designing some new themes… may want to check those out when i release…
Sweetness!